Toys R Us to Match Competitor Prices

NEW YORK (CNNMoney) — In its latest retail strategy ahead of the holiday shopping season, Toys R Us will match its prices against competing retailers. The retailer said that it will offer a “price match guarantee” on all items from Toys R Us or Babies R Us stores. “Now through Christmas Eve, the company will match competitors’ in-store pricing on identical items, any time a customer presents a local competitors’ current, valid print advertisement showing the item available for less,” said Toys R Us on Tuesday.