Target Match Online Competitors Prices Holiday Season

COLUMBIA, S.C. (CNN) – Retail store Target is getting competitive to get your business this holiday season. The company recently announced that it will match prices from Amazon.com, BestBuy.com, Toysrus.com, and Babiesrus.com, according to news reports. This move comes just days after rivals Best Buy and Toys R Us said they would match prices of their competitors like Amazon, Wal-Mart, and Sears. Retailers are changing their tactics because online holiday sales are expected to increase 12% this year to $96 billion.