Oprah Winfrey and Kraft Heinz Unveil Food Line

Pintrest

Columbia, SC (WOLO) – All around icon and weight loss guru, Oprah Winfrey, is about to expand her brand to somewhere we may not have imagined it going: the refrigerated food isle.

The media mogul is partnering with Kraft Heinz company on a food line called “O, That’s Good!”

Marketed as healthy riffs on comfort food, the entrees include mashed potatoes with cauliflower in place of some of the potato and creamy parmesan pasta. A broccoli cheddar soup recipe replaces some cheese with butternut squash.

The partners say the nutritious foods will land in grocery stores nationwide by the end of October. The soups will retail for around $5, and the sides will go for about $4.49.

Some of the profits from the Winfrey and Kraft Heinz venture will go to charities that specialize in feeding the hungry.