Walmart kicks off holiday shopping season Friday


(CNN) — Walmart is kicking off its holiday shopping season earlier this year.

The retailer says it will launch its online “deal drop” sales at midnight Friday. That’s in part due to the shorter-than-usual shopping season in 2019.

There will 6 fewer shopping days between Thanksgiving and Christmas than there was in 2018.

Walmart says it wants its customers to make the most of the shorter season.

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