USC students get set for 20th ‘Cocky Super Ad Poll’

Columbia, SC (WOLO) — While you are more than likely tuning for the Super Bowl Sunday February 12, 2023 with the Kansas City Chiefs and the Philadelphia Eagles, others are waiting for other highlights expected from the night.

Every year, around a hundred students and faculty from the University of South Carolina, School of Journalism and Mass Communication, meet to watch the Super Bowl commercials.

Each of the students in attendance will intently watch Super Bowl commercials and choose a winner, based on criteria like likeability, persuasiveness, and brand identity.

The results of their poll will be released after all of the votes have been tallied Wednesday. The students will get the chance to invite the maker of the winning ad to come to the University of South Carolina to get the coveted ‘Cocky Award’.

If you happen to be USC alumni and friends of the college, you don’t have to be in the class to participate. You can also vote online after the Super Bowl ends.  Those results will be used if the results from the class end in a tie.

If you’d like to share your idea of what you think of the ads airing during the Super Bowl half time, USC students say they’d like you to join in the conversation by sharing your thoughts on social media using the hashtag  #UofSCAdPoll. All of the fun kicks off at 6:30 Sunday night!