Kroger ditches weekly newspaper grocery ads

COLUMBIA, S.C. (CNN)— Kroger, the largest grocery chain in the U.S., is ditching advertising its long-running weekly grocery specials in newspapers.

Those ads for Kroger stores and subsidiaries, including Ralphs, Fred Meyer, and King Soopers, will now be online.

Printed copies will be available in stores. Kroger cited declining newspaper circulation and many newspapers doing away with print editions.

The move comes amid a jump in grocery prices and could make things harder for those who plan their shopping list around weekly newspaper ads.

Older and low-income shoppers will likely be affected most. The move also hurts newspapers that rely on advertisements for dwindling revenue.