Meta takes aim at Twitter with new Threads app

COLUMBIA, S.C. (CNN)—Meta CEO Mark Zuckerberg is taking a page from Twitter’s book.

Meta, which owns Facebook and Instagram, is teasing a new app to challenge Twitter with a space for real-time conversations online.

It’s called Threads and appears to have many similarities to Twitter.

Threads is expected to go live tomorrow, according to a listing in the app store.

The description emphasizes conversations and the potential to build a following and connect with like-minded people.