Netflix cutting basic plan

COLUMBIA, S.C. (CNN)—Netflix is scrapping its least expensive ads-free plan for new members in the U.S. and U.K.

The basic plan, a single stream for $10 a month in the U.S. and seven pounds in the U.K. is no longer available for new or rejoining members.

Netflix says existing basic members can keep their plans. The move by the streaming giant is meant to push customers to its ad-supported package, ‘standard with ads.’

Standard with ads launched in November and costs $7 a month. It comes with an average of four minutes of un-skippable ads per hour.

Netflix got rid of the basic plan in Canada last month.