Tropicana is one company that’s ditching AI
(CNN)– Tropicana is releasing limited edition bottles that remove the letters A and I from its name to draw attention to its natural ingredients.
The top selling orange juice maker says the marketing stunt is aimed at highlighting that there’s nothing artificial in its OJ.
The company is stationing a truck at the Consumer Electronics Show in Las Vegas this week to give away the bottles.
Tropicana is also hiding 100 of the bottles across the U.S. at grocery stores owned by Kroger.
