Netflix’s ad-based plan hits 23 million active monthly users

(CNN)– Netflix’s ad-supported tier has hit more than 23 million monthly active users.

That’s an increase of about eight-million in roughly two months.

Netflix launched its ad0based plan in the United States, Canada, Australia, the UK and several other countries in 2022.

The standard plan with ads cost $6.99 a month in the U.S.

The ads range from 10 to 60 seconds.

In an October 2023 letter to shareholders, Netflix said it is optimistic about the long-term growth of its ads plan membership.