Cracker Barrel to revamp its restaurant chain

(CNN)– Cracker Barrel is revamping its brand as it struggles to stay relevant.

The restaurant chain’s CEO made the assessment recently during a presentation to analysts.

One change already happening at Cracker Barrel is the company leaning into the early bird special with discounted dinner from 4 p.m. to 6 p.m.

Deals start at $9 and include reduced portions of signature favorites, like meatloaf and chicken.

Restaurant experts say for this plan to work, Cracker Barrel has to break the association between early dinner and senior citizens to attract a younger clientele.

Meanwhile, the company is also testing other changes, including remodeled restaurants with bookcases instead of Lattice Dividers, new banquette seating and brighter interiors with simple decor.