JCPenny merging with Forever 21

(CNN)– A few years after filing for bankruptcy, JCPenny is hoping to make lots of J.C. dollars.

That’s why the 123-year-old department store chain is merging with “Sparc Group”, a company that owns several struggling clothing brands including “Forever 21”.

This partnership will create a new company named “Catalyst Brands”.

Analysts say this combination of clothing stores will likely benefit from cross-marketing, cross reduction, and talent sharing.