Chili’s sales soar as menu items blow up on TikTok
(CNN)– Chili’s is pulling off one of the biggest turnarounds in recent restaurant history.
Chili’s restaurants open for at least a year increased sales more than 30% last quarter.
It is the company’s third-straight quarter of double-digit sales growth.
Chili’s success has been fueled by its fast food-like deals, and $6 margaritas.
As well as viral TikTok videos, which have drawn younger customers to its doors.
Chili’s reported foot traffic increased 20% last quarter.