Target attempts to revive “Tar-zhay”

(CNN)– Target hopes a refreshed presence in a fashionable New York neighborhood will hit the bullseye.

This week in Soho, the chain opened the doors to its first-ever concept store.

It’s full of designer collaborations, beauty products, and stylish apparel.

Target’s incoming CEO says is part of an attempt to bring back its “Tar-zhay” glory days.

The retailer’s sales began to miss the mark in 2022 when analysts say post-pandemic consumers eased-up on spending and went to rivals like Amazon and Walmart.