“Most interesting man” ads are back

(CNN)– The “most interesting man in the world” is back.

Dos Equis is giving new life to its iconic advertising campaign.

It’s set to debut a fresh version of the ads during the College Football Championship.

Actor Jonathan Goldsmith is back in his role as “the most interesting man”.

Dos Equis is trying to turn around sales after a decline last year.

The Mexican lager faces a broader trend of people drinking less beer.