Target redesigns baby department

(CNN)– Target is rolling out a new ‘baby boutique’ experience designed to help parents shop for big-ticket items.
The spaces will feature a curated selection of premium baby brands along with nearly 2,000 new products.
Items like strollers and car seats will be displayed side-by-side, making it easier to compare and test them.
Target says the goal is to simplify shopping for expecting parents who often spend hours researching baby gear before making a purchase.
The boutique-style concept launches in nearly 200 stores starting this month.