Hooters to rebrand as family-friendly

(CNN)– Hooters says it wants to rebrand by going back to its original brand.

CEO Neil Kiefer says the restaurant chain started as a beach-themed family style restaurant.

Now, he tells People Magazine he wants to correct a problem he says started when private equity companies took over more than 100 locations.

Last year, he and the original owners bought them all back during the company’s bankruptcy.

Kiefer says he will make sure the famous servers wear the original uniform including dolphin shorts.

He says some locations implemented clothing that was more revealing and too sexualized.