7UP to get “lime-forward” makeover
(CNN)– 7UP is giving its classic lemon-lime soda a new twist.
The brand is permanently reformulating its recipe for the first time in 15 years.
It’s slightly reducing the lemon to create a more “lime-forward” taste.
Seven-up is also refreshing its packaging, putting “lime lemon” front and center along with a new vertical logo.
The updated recipe will also roll out in Cherry 7UP and zero-sugar versions beginning in mid-August.