Red Lobster’s endless shrimp deal was too popular, company says

CNN– Red Lobster’s Ultimate Endless Shrimp promotion may be too popular.

The company says the deal led to roughly 11 million dollars in losses during the third quarter of this year.

Red Lobster made endless shrimp a permanent fixture of the menu in June.

At the time it only cost people $20 but now the company is raising the price to $25.

The company says more people are taking advantage of the promotion than expected.

Red Lobster saw a traffic increase of 2% compared to last quarter and 4% compared to the previous year.