Columbia Fireflies introduce new alternate identity for 2024 season

Mar 22, 2024 2:46 PM EDT

Tiffany Rigby,

Fireflies Introduce New Alternate Identity: The Carolina Grits

Photo: Columbia Fireflies

COLUMBIA, S.C. (WOLO)– The Columbia Fireflies today hosted a press conference to reveal a new alternate food identity called The Carolina Grits.

A spokesperson for the fireflies says the new identity pays homage to the strong historical and cultural ties that grits have in the region, the Palmetto state and the city.

”Our team is thrilled to unveil this fun new Carolina Grits identity,” said Fireflies Team President, Brad Shank.

The Fireflies will change into the Carolina Grits six times during the 2024 season. The new identity will be launched on-field during their inaugural Grits Weekend April 26 through April 28.

Grits Weekend festivities will include the following:

Friday, April 26: Kick off Grits Weekend with a Grits Character Figurine Giveaway. The first 1000 people through the gates will take home the first ever Carolina Grits giveaway, complete with a bobble spoon.
Saturday, April 27: Grits Weekend continues Saturday with baseball and a post-game firework show presented by Adluh Flour
Sunday, April 28: Grits Weekend concludes on a Sunday Funday with pre-game player autographs and post-game Kids Run the Bases presented by Bang Back Pinball Lounge. Grits Sunday is also the first of two Faith & Family nights this season, featuring a pre-game concert by Jeremy Rosado. Gates will open early at 3:00pm, with the concert going from 3:30 to 4:30pm. The concert is free with the purchase of a ticket for the game.

Officials also say the identity will continue to be worn throughout the season for ‘Food Fight Games’, with the Fireflies playing as the Grits once a month.

2024 Food Fight Games:

May 16
June 18, July 1
August 8
September 6

Carolina Grits merchandise will be available for purchase throughout the season, with a full variety that includes jerseys and the on-field cap.

The merchandise will go on sale exclusively in-store only that weekend at the Mason Jar Team Store. At the conclusion of Grits weekend, Grits merchandise will be available on the online Mason Jar Team store.

Fireflies officials say the alter ego will serve as a staple at Segra Park as all season long fans will be able to enjoy local Adluh grits by visiting their brand new ‘Grits, Y’all!’ food cart located on the concourse by the SCU Kids Zone.

“Food is such a big part of the ballpark experience and ultimately food, and namely grits, has brought people together at the breakfast, lunch and dinner table, so why not let grits bring people together at the ballpark too,” said Shank.

The Fireflies 2024 season begins on Tuesday, April 9 against the Myrtle Beach Pelicans at 7:05 pm. Tickets for the season are on sale now at ColumbiaFireflies.com.