Dr Pepper surpasses Pepsi as second biggest soda brand in U.S.
(CNN)– Coke is still the top soda in America. But the runner up spot, long held by Pepsi now belongs to Dr Pepper.
It inched ahead of Pepsi as the number two soda brand in the country in 2023, according to market share data from Beverage Digest.
Over the years, the peppery soda with its claimed blend of 23 flavors has been growing in popularity, leaning into its identity as a spicy alternative to cola.
Coke is the leader by a comfortable margin. Last year, it captured 19.2% of the soda market in the United States by volume.