Tropicana faces financial crisis

(CNN)– Tropicana is in the midst of a financial crisis and could be headed for bankruptcy.

The iconic company best known for its orange juice is facing challenges on multiple fronts as the citrus industry falters.

Tropicana brands group has seen sales and profits go down hill in recent years.

Higher prices, competition, and shifting consumer trends have hammered tropicana.

The company is also facing supply shortages in top orange growing areas, worsened by climate change influenced disasters like hurricanes in Florida.