Charlotte based fast food restaurant expands spanish-language ordering across all platforms

(WCCB)– Bojangles is deepening its commitment to better serve Spanish-speaking guests by expanding its Spanish-language ordering capabilities across digital and in-store platforms.

The QSR brand known for its delicious breakfast and Southern-style chicken, biscuits and tea is rolling out Spanish-language support for online ordering, the mobile app, in-store kiosks and drive-thru AI assistant, affectionately known as Bo-Linda, to better
serve Spanish-speaking guests across its footprint.

Spanish-speaking customers will now be able to place their orders in Spanish through the Bojangles website and mobile app systemwide. At the drive-thru, Bo-Linda (Bojangles’ proprietary AI order taker) offers a fully Spanish-spoken experience at more than 400 locations, making Bojangles one of the first major QSR brands to deliver bilingual functionality at this
scale.

Additionally, about 35 locations will feature kiosks with Spanish-language ordering options.

These enhancements are designed to make ordering easier, more welcoming and more comfortable for Spanish-speaking guests – at no added cost to the customer.

“This is about more than just technology – it’s about making every guest feel welcomed and understood,” said Jose Armario, CEO of Bojangles, who tested the technology himself in this video. “As a Hispanic leader, I take pride in ensuring our brand reflects the communities we serve. Language should never be a barrier to hospitality.”