SC Parks campaign urges folks to become ‘Ultimate Outsiders’

CHARLESTON, S.C. (AP) — A new fall promotion by South Carolina’s parks agency urges folks to visit all 47 of the state’s parks and become what the campaign calls an “Ultimate Outsider.”

The campaign features television advertisements as well as ads on billboards, online and social media.

The hallmark of the campaign is a backpack filled with gear one might use at a state park — everything from beach umbrellas and golf clubs to fishing rods and tents.

The campaign is also being featured at the State Fair in Columbia.

Visitors can stop by the State Park Service’s photo booth at the fairgrounds and take an “Ultimate Outsider” photo to share on social media.