Is Friday Still the Biggest Shopping Day?

COLUMBIA, SC (WOLO)– Holiday Shoppers are out in full force Friday, hitting the annual Black Friday Sales. But for many retailers, Black Friday actually started on Thanksgiving. The early risers Friday began at Midnight Thanksgiving, with stores like WalMart K-Mart, Kohls, and Macy’s slashing prices. Area malls welcomed Black Friday shoppers with extended hours, Columbiana Centre opening at 6am. Many malls will have extended evening hours as well Black Friday. But shoppers at some stores had been in the holiday spirit for hours. WalMart, Toys R US and Target opened their doors at 8pm and 9pm on Thanksgiving.