Holiday Gift Giving and The Election Connection
NEW YORK (AP) _ This holiday season, elves and “joy” may be on the way out and “peace” and “hope” on the way in. A divisive election that left half the country deflated and the other half rejuvenated could reverberate through the holiday shopping season in the gifts people give or how they spend.
Some retailers say they have seen a surge in feel-good items such as spa treatments, candles and comfort food, while executives at some major retailers like Wal-Mart, Target and Macy’s have said there’s no discernable shift in consumer behavior since the presidential election won by Republican Donald Trump.
The divide in the outlook may reflect the rift in the election, as Americans split along geographic lines as well as by income.