Burger King introduces new preservative free Whopper
New York (CNN Business)— Burger King is re-“molding” the image of its signature Whopper in a nauseating new ad campaign that promotes efforts to eliminate artificial preservatives and other additives from the company’s menu.
“We believe that real food tastes better,” Restaurant Brands International Global Chief Marketing Officer Fernando Machado said in a statement. “That’s why we are working hard to remove preservatives, colors and flavors from artificial sources from the food we serve in all countries around the world.”
“The product is already available in more than 400 restaurants in the country and will reach all restaurants throughout the year,” Finazzo said in a statement.