Wendy’s reveals turnaround plan amid sales slump

(CNN)– Wendy’s has revealed a turnaround effort dubbed Dave’s Way, in a nod to its founder, Dave Thomas.

The multiyear plan will include improvements to Wendy’s menu marketing and delivery.

It comes after the 56 year old fast food chain just reported its seventh consecutive quarter of slumping sales.

The chain has gone through hunger, years of restaurant closures, leadership changes and declining sales and number of issues affecting its bottom line.

That includes customers cutting back on eating out, higher beef prices and value offerings that aren’t drawing people in.