Amazon ads to appear when you pause your tv show

(CNN)– Amazon Prime Video now has a new way to make viewers watch commercials.

Recently, Prime Video began showing ads to viewers in its lowest-cost tier.

Now, the e-commerce giant is going to start showing ads when you hit pause.

Pause ads are part of a new suite of interactive ad formats Amazon unveiled on Tuesday.

The company also introduced stoppable carousel ads and brand trivia ads.

The carousel ads let viewers browse and shop multiple related products on Amazon during ad breaks in streaming.