Lululemon pulls new leggings line over online ridicule

(CNN)– Activewear company Lululemon has pulled its new leggings line after it literally became the butt of endless jokes.

The $98 Breezethrough leggings have been dropped from the website and app following negative reviews.

The line launched July 9, was marketed as an innovative product with lightweight fabric and quick-drying material.

Some reviewers say a seam in the back is not flattering on the behind, giving wearers a ‘long butt’.